Portfolio
Stone Creek Landscaping
Branding + Brand Guide
Maintain and install landscaping for commercial and residential properties.
The company is located in the Pacific Northwest.
OBJECTIVE:
Create the branding for a landscaping and commercial residential property design company. Their mission is to create more beautiful properties through landscape management, irrigation, design and innovation services.
Style and Voice
Stone Creek Brand Colors
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Rustic
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Woodsy
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Down to Earth
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Organized
Moodboard Sample
Original Concepts
The moodboard is the overview of the brand. Pulling elements of the typographic style, logotype and colors before the client sees the first sketches.
This moodboard pulls a few elements from the earth such as soil, trees, fine lines, rocks and elements the business uses for their clients.
As well as the colors of greens, browns and golden yellow.
Concept 1
Pulling the elements of the mountain into this concept as well as combining a shovel with the tree to resemble restoration.
Concept 2
Pulling the elements of the earth and the shovel while combining them together.
Concept 3
A more rounded approach with a slight combination of 1.
Digital Concepts
Concepts with added color.
Final Brand Mark Chosen
SOLUTION:
A brand mark that conveys the beauty of landscape management, irrigation design and innovation services.
Business Cards
Double sided
Client Invoice
A sample a client would receive upon job completion.
Custom Shovel
Playing off of the current branding.
Contractor Polo
Work Gloves
