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Portfolio

Fracture - Iconography

Logo-fracture.png

Fracture is an online photofinishing service and their main service is printing photos directly onto glass. The company is based in Alachua, Florida.

OBJECTIVE:

Create a set of iconography in line with Fracture's current branding and stylization to be displayed across company branding and marketing platforms which include: Fracture's Blog, Checkout Page. 

Style
Fracture Brand Colors

  • User Friendly

  • Geometric

  • Minimal

Previous Icon Library Work
Screen Shot 2021-11-27 at 11.08.57 AM.png
Sample Process Sketches
Screen Shot 2021-11-27 at 11.09.21 AM.png
Screen Shot 2021-11-27 at 11.09.16 AM.png
Screen Shot 2021-11-27 at 11.09.40 AM.png
Screen Shot 2021-11-27 at 11.10.30 AM.png
Screen Shot 2021-11-27 at 11.08.37 AM.png
Screen Shot 2021-11-27 at 11.09.33 AM.png
Screen Shot 2021-11-27 at 11.08.19 AM.png

SOLUTION:

A set of iconography with a style pulling from current shapes and colors within Fracture's current icon set such as triangles, squares and geometric circles. 

Screen Shot 2021-11-27 at 11.10.02 AM.png
Screen Shot 2021-11-27 at 11.10.23 AM.png
Sample Icon Roughs
Screen Shot 2021-11-27 at 11.08.50 AM.png
Screen Shot 2021-11-27 at 11.08.44 AM.png
Iconography Samples on Site
Screen Shot 2021-11-27 at 11.58.18 AM.png

Careers Page 

Screen Shot 2021-11-27 at 11.58.41 AM.png

Rewards Page 

Screen Shot 2021-11-28 at 1.52.15 PM.png

Storyboard Page

Screen Shot 2021-11-28 at 2.00.52 PM.png

Full Icon Set

fracture-icons-102.png
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